DON'T HOLD BACK REIGNITE LIFE. CELEBRATE COLOUR. AND ENTER THE BOLD. Couture shine lipstick for the unshy. Provides bold colour in one stroke. Gives a couture shine so intense yet so thin in a buildable texture. Ultimate lasting comfort with 40% caring ingredients*. *79% of consumers said "My lips feel cared for". DON'T HOLD BACK REIGNITE LIFE. CELEBRATE COLOUR. AND ENTER THE BOLD. Couture shine lipstick for the unshy. Provides bold colour in one stroke. Gives a couture shine so intense yet so thin in a buildable texture. Ultimate lasting comfort with 40% caring ingredients*. Up to 10h moisturized comfort feel. Infused with red floral oil from YSL Beauty Ourika Gardens and grape oil, this lipstick will leave your lips feeling smooth and comfortable. Continuing the innovative tradition set by Rouge Pur Couture with its pure colour, long lasting finish, and creamy comfort, the new addition to the family pushes colour, shine, and comfort to the max. Bolder. Intense colour that lasts up to 5-6 hours, yet with a skin-like thin film that sits comfortably on the lips. Shinier. Delivering a finish that's in a league of its own - not gloss, not satin, not matte - but pure, uninhibited, three-dimensional shine. DRESS BOLD Modern luxury. Couture edge. The most desirable bold-couture object of desire. In a new gold and black luxury statement. Adorned by a unique Cassandre engraved in the mold with a hot stamping technique. Wrapped round its middle, cinched at the waist, the iconic YSL Cassandre moves horizontally into a belt around the lipstick and takes on a golden hue in contrast to the new look black of the cap. Lift off the lid, and #Enter the Bold. COLOUR AND COMMUNITY YSL Rouge Pur Couture The Bold owes its smooth texture and moisturizing feel in no small part to the red floral oil, which come from the Ourika Community Gardens. In the untouched landscape of the Moroccan Atlas Mountains, known for its extreme conditions, YSL Beaute created exceptional gardens where botanicals are harvested by a cooperative of 33 women. We also use FSC certified cardboard for this product, which supports forest management. No 1 Le Rouge: An everyday red that's far from ordinary, with orange undertones for a contemporary edge. No 2 Wilful Red: Strong, classic red that looks crisp and efficient. No 1971: Rouge Provocation: With a heritage rich in controversy and scandal, the themes of liberation, disruption, and provocation, have never been far away from the heart of YSL Beauty. The star shade of the collection, Rouge Provocation, inspired by the haute couture of 1971, is emblematic of this rich heritage. Drawing on YSL Color Expertise, and building on earthy mineral pigments infused with vivid laque red pigments, the warm shade expresses itself with a deep orange touch. A de-saturated bold red shade, it illuminates warm skin tones. It is YSL's boldest red yet, striking at the very core of its couture heart. No 7 Uninhibited Flame: Shade for all skin tones. Blushing red to set spirits on fire, with a rosy hue. No 6 Reignited Amber: Pretty yet powerful, an amber-toned beige to get things going. No 8 Fearless Carnelian: Beige-nude with a reddish-white hue that sets it apart. No 10 Brazen Nude: With a warm underpinning, a nude for the unshy. No 11 Nude Undisclosed: Pumped up pink is what lends this beige, fleshy-toned shade a modern audacity. No 12 Nu Incongru: Sophisticated, beige-pink that suits all and works with everything. Perfect balance of flattering warm and cool pigments. *79% of consumers said "My lips feel cared for".