'Nothing can reset over-styled and over-worked hair quite like the Philip Kingsley Elasticizer Deep-Conditioning Treatment; the award-winning hair mask has a nutrient-rich formula that helps combat breakage, leaving your tresses shiny, bouncy and healthy.' - Ceryn, Escentual Beauty Team.   Why You'll Love The Philip Kingsley Elasticizer: Adds elasticity, hydration and bounce to all hair types. Developed by world-leading trichologists. Can be used as pre-shampoo treatment and overnight mask. Reduces breakage and frizz. Adds weightless shine and gloss.   What You Need To Know: Philip Kingsley Elasticizer is the world's first pre-shampoo treatment and one sells across the world every minute. And, on the topic of time - the pre-shampoo gets to works in just three minutes! If you want stronger, healthier, and noticeably more nourished locks, there's nothing like it. Originally created for Audrey Hepburn, to deep condition her damaged hair, Elasticizer is a rescue remedy for dry and dehydrated tresses. At the heart of the hard-working, scent-free formula lies hydrolyzed elastin, a flexible protein naturally found in the hair; this helps strengthen hair so that it breaks less. Castor oil and olive oil are to thank for Elasticizer's hydrating qualities. Unlike other oils, castor and olive oil are emulsified oils that penetrate and deeply condition to rehydrate and improve shine, leaving your feeling brand new without being heavy or greasy.   Why It's Escentual: Salon soft hair at home? What's not to love! Philip Kingsley use this trichologist-developed (specialists in issues like hair loss and the scalp) formula as part of the treatments clients receive in their award-winning clinics in London and New York; celebrities Cate Blanchett, Kate Winslet, Rochelle Humes and Georgia May Jagger are some of the treatment's fans. Not only is Elasticizer the original hair mask, but it's also one of the best. Many other popular leave-in treatments weigh hair down, but the Elasticizer doesn't. As a pre-shampoo, the formula absorbs instantly, and any residue washes away to leave your hair silky soft.   The Best Way To Use It: For best results use the Elasticizer regularly; we recommend twice a week. Use as a pre-shampoo by applying to thoroughly wet hair in sections. Work into your hair using your fingertips, cover with the included shower cap and leave for 10-20 minutes. Rinse well and follow with shampoo and conditioner. Or, if you prefer, apply before bed as an overnight mask, and wash out in the morning. Apply a small amount of product to begin and add more if needed. If you notice the formula sinking in and disappearing, then apply more until your hair feels slippery. The drier your hair is, the more Elasticizer it'll need. Wait 72 hours after colouring/dying your hair before using the Elasticizer as it may affect how your colour takes.   The Sustainable Side: The Elasticizer's packaging is fully recyclable, planet-friendly, and CO2 negative. Values: Cruelty-free. Free from parabens, SLS and sulphates.   Awards: In the 45 years since it's creation, Elasticizer has won over 35 prestigious awards! Including Best Nourishing Hair Treatment in Marie Claire Hair Awards 2021, Best Hair Product in QVC Beauty Excellence Awards and Vogue 100 Beauty Hall of Fame.