Beyond Prime: July’s Best Tech Deals You Might Be Missing
Mid-July isn’t just about heatwaves and BBQ mishaps, it’s when the UK retail scene quietly erupts. Amazon’s Prime Day might dominate the headlines, but behind the scenes, dozens of top UK retailers are rolling out major deals of their own. And savvy shoppers? They’re cashing in elsewhere.
If you’re only checking Amazon this month, you're skipping some of the best value offers around. At Redbrain, we scan the whole market: from Currys to Boots, to surface those hidden tech gems and flash sales you won’t find on Prime.
Whether you're looking for a big-ticket upgrade or just ticking off your wishlist, shopping smarter this July starts with seeing the whole picture.
Prime Day Sparked the Sale, But It’s Not the Only Game in Town
Let’s give Amazon credit: it reinvented the summer sales window. Prime Day turned mid-July from retail downtime into a goldmine. But what many shoppers still don’t realise is that other UK retailers have caught up fast, and, in many cases, are outplaying Amazon at its own game.
Names like Currys, Argos, Boots, AO.com, Very, and John Lewis now drop flash sales, bundle offers, and limited-time discounts to compete for your clicks. These aren’t just token markdowns; we’re talking real savings on top-tier tech, smart home gadgets, grooming tools, and kitchen kit.
If you’re laser-focused on one store, you’re probably missing better value elsewhere. Redbrain brings all those price drops together in one view so you don’t need twenty tabs open to find the best deal.
This Month’s Standout: Dyson V11 Absolute at a Serious Discount
One of the early winners this month? The Dyson V11 Absolute Cordless Vacuum Cleaner is a favourite among households for its power, flexibility, and ease of use. A refurbished version is now only £294.49 at Onbuy. 60-minute run time
LCD display with battery and performance readout
Advanced HEPA filtration — perfect for allergy sufferers
'Point and shoot' hygienic bin emptying
Multiple cleaning modes for hard floors, carpets, and everything in between
It’s built for bigger homes and busier lives.
5 Brands You Won’t See (or Save On) if You Only Shop Amazon
Not all great deals live on Amazon. Some of the most popular brands in tech, home, and grooming prefer to control their own pricing or simply do better business through local partners.
Here are five brands where shopping beyond Prime really pays off:
1. Dyson
Dyson rarely discounts through Amazon as they prefer trusted UK retailers like Currys and John Lewis. That’s where you’ll find exclusive bundles, colourways, and longer warranties.
2. Shark
Known for high-performance vacuums and hair stylers, Shark often features prominently in Boots and Currys sales around big seasonal pushes like July.
3. Ninja
A top pick for kitchen tech this summer. The Ninja Foodi FlexDrawer AF500UK is currently £194.99 at Sonic Direct (down from £269). Two drawers that combine into one 10.4L MegaZone make it ideal for batch cooking or full family meals. Includes 7 cooking modes and a free 2-year warranty.
5. Oral-B & Braun
Personal care brands like Oral-B and Braun often run better value bundles through Boots and Superdrug. Look out for added extras like travel cases, bonus brush heads, or Advantage Card points.
Top UK Retailers to Track This Month
When you step outside the Amazon bubble, a whole ecosystem of deals opens up. Here’s a closer look at where the best July offers are hiding:
1. Currys Summer Sale
Currys goes hard in July — especially on big tech. Expect markdowns on smart TVs, laptops, vacuums, and smart home gear. They often beat Amazon on warranty length, delivery perks, and payment flexibility.
4. AO.com & Very: Flash Discounts
AO.com and Very are both worth bookmarking this month. AO is a beast for home appliances and often throws in free installation or delivery. Very leans into fast-changing flash sales, especially around popular vacuum and audio gear.
5. John Lewis Tech Offers & Clearance
John Lewis nails the premium value space great brands, price matching, extra guarantees, and excellent support. Their July tech clearance usually includes smart TVs, audio gear, and grooming products that rival or beat Amazon.
Why Shopping Beyond Amazon Pays Off
Final Thoughts: Think Bigger Than Prime
Amazon may be the loudest, but it’s not the smartest option in July. Retailers across the UK are dropping deals left, right, and centre, and if you’re not looking beyond Prime, you’re likely paying more or missing out entirely.
Redbrain helps you track, compare, and act fast with real-time price updates, smarter filters, and curated picks to cut through the chaos.
So whether you’re upgrading your home tech, hunting for summer gadgets, or just after a better deal, don’t settle for the obvious.