Aveda Blonde Revival™ Purple Toning Shampoo 200ml Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather blonde toning shampoo developed to maximize toning benefits while cleansing hair. This purple shampoo has a sulfate cleanser-free formula, gently cleanses without stripping hair. Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use: • Reawakens salon-fresh blonde colour – This shampoo for blonde hair has violet rich pigments which help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. • Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand. • Restores smoothness – Instantly resurfaces the hair fibre leaving it feeling smooth and healthy. • 97% naturally derived* • Ideal for blonde, grey or naturally silver hair • Vegan. Cruelty free. Sulfate-cleanser free. Silicone free Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood *From plants, non-petroleum minerals or water. **When compared to Aveda Blue Malva. Usage: Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with blonde revival™ purple toning conditioner . Toning results can vary. TOP TIP: For extra lather, first shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo.