''Enjoy 36 hours of waterproof, smudge proof pigmented colour with the Benefit Powmade Eyebrow Pomade, a non-drying creamy formula that leaves brows sculpted and defined.'' - Darcey, Escentual Beauty Team.   Why you'll love Benefit's Powmade Eyebrow Pomade: Creamy eyebrow pomade with a natural semi-matte finish. 36 hours longwearing, waterproof and smudge-proof formula. Fines, sculpts and defines brows. Innovative built-in side swiper for clean, controlled application. 97% of beauty lovers said it provides ultra-pigmented colour. Variety of shades for all hair tones.   Why it's Escentual: Benefit, the World's No.1 Brow Brand pulls out all the stops with the Powmade Eyebrow Pomade collection; the long-wearing, waterproof and smudgeproof formula is perfect for all-day wear with 36 hours of bold colour. Whether you're looking for bold brows or a natural look, you can sculpt and define your brows easily with this ultra-pigmented buildable pomade. Benefit have utilised their 25 years of brow expertise to develop the innovative, creamy texture and moist non-drying formula ideal for dry skin types and hot climates alike. But what we love the most, is that the pot features a unique built-in side swiper that helps reduce formula build up on your brush for a more precise, detailed pomade application. But don't just take my word for it, 96% of beauty lovers said the Powmade collection added dimension and depth to their brows too!   The Best Way To Use It: Dip your brush into the Powmade Eyebrow Pomade, wiping off excess formula on the side wiper. Before stroking the cream across the brows in light upward motions and blending with a spoolie! Top tip: ensure the jar lid is screwed on tightly between uses.