Hydrate, hold and define your curly hair with the Bumble and bumble Curl Defining Cream, an ultra-moisturising UV protectant cream that creates moveable curls for medium to coarse hair. Perfect for anyone who wants to enhance their naturally wavy or curly hair, the Bumble and bumble Defining Cream helps create bouncy curls without the crunch. It effectively defends hair against the damaging, drying effects of the sun to keep your locks looking and feeling their best. The hair-replenishing, shine-enhancing cream leaves hair feeling healthy and hydrated as it's packed with an impressive cocktail of ingredients. A unique cross-linking polymer - the HydraSculpt Blend(TM) - marries styling benefits with moisture to help nourish and control curls. Thirsty and dry curls are quenched as a hydrating blend of coconut, avocado and jojoba oils meet cocoa and shea butter to deliver an intensive dose of hydration. The rich cream reduces frizz while enhancing shine and curls; it's just what your curly hair has been craving. Finally, the hair cream contains Bumble and bumble's Rich Moisture Mix, which is a powerful curl-loving concoction of humectants that penetrate each hair strand for smooth and hydrated locks. Why We Love It We loved the original Bb. Curl Defining Cream, so we were pleased to see that the same hardworking formula within remains the same, but now has a new look. The nourishing white cream is held in a white bottle adorned with splashes of violet graffiti-style 'B' lettering; it's fun, vibrant and energetic. Most of us know the importance of shielding our skin from the harmful effects of UV rays by using SPF, but when it comes to hair care, it can be all too easy to forget to protect your tresses. But, UVA and UVB rays can take a toll of your hair too, causing everything from discolouration to frizziness - and not forgetting dry, brittle strands or split ends. We love that this defining cream helps to protect your hair against sun damage, while also infusing it with rich moisture for enhanced, flexible curls. How To Use It Emulsify one or two small dollops between your hands - a little goes a long way - and press and squeeze into damp or wet hair, from the mid-point to the ends of your hair before allowing it to air-dry or blow-drying. To maintain loose curls, first detangle wet hair using a wide tooth comb. Apply the cream and wind your curls around a finger to define. Squeeze each strand to encourage the curl to hold before drying as usual. For tight curls, start by detangling wet hair with a wide tooth comb and separate out into sections and press the Curl Defining Cream into each section. Air-dry or diffuse as usual. Tip: After styling, make sure your hair is completely dry before shaking out curls to help define them and further reduce frizz. The cream can also be used to style and define curls a few days after washing. Works Well With Be sure to explore the full Bumble and bumble Curl collection to continue to give your hair the treatment it deserves and achieve the curls of your dreams. Values Cruelty-free.