For 150 years, Shiseido is devoted to uncover the best of science with cutting edge Technologies and incomparable sensorially that reveal your inner and outer beauty. Our goal is to provide you the best in terms of efficacy and safety, truly inspired by nature. Today, we celebrate your true beauty, the beauty that makes you feel confident, empowered and alive. The brilliant rainbow colours unique to the 150th anniversary express our commitment to empowering the diverse beauty of individuals around the world. To celebrate this anniversary with you, Shiseido has launched 3 products in limited edition. New Ultimune, our #1 anti-aging Serum gets even stronger with an innovative double anti-aging technology powered by 8 botanical ingredients. Experience a healthy and youthful-looking skin ! 25 Years of Research 224 Beauty Awards* 1 sold every 8,6 seconds** WHAT DOES IT DO ? - Activates skin's inner defences - Stimulates skin's vital flow to lead your skin to its ideal condition. - Hydrates and defends skin against the effect of stress, natural aging and pollution. - Optimizes skin's resilience. HOW DOES IT WORKS ? Ultimune Serum works with a double anti-aging technology called ImuGenerationRED that works both on skin defence and nutrition - Boost skin function for strong defence - Boost skin vital flow to maintain a healthy radiance On the other hand, the botanical ingredients have an effect on aging, against the effects of stress and of the pollution* : *in vitro data - The Rosella extract improves skin's function that decline with aging - The Heart Leaf extract helps your skin to be more resilient. - The Reishi mushroom and Iris extract optimizes skin defence ability against stress. - The Lotus and Ginko creates an ideal environment for your skin and protects it against the damages of pollution. WHO IS IT FOR ? Ultimune is a universal-use anti-aging serum that can be used from 30+ years old. It can be used for all skin types by women who desire a healthy vibrant skin, free from signs of aging and full of radiance. WHAT WILL I SEE ? o Immediately, skin looks smoother and feels deeply nourished. o After 3 Days, skin looks visibly more radiant (1) o After 1 month, skin is firmer (2) and look more resilient (3) o After one bottle, wrinkles are visibly diminished (4), skin looks younger, as renewed (5) HOW TO USE IT ? - Use mornings and evenings after cleanser and softener and before moisturiser. - Dispense 2 pumps of serum into palms then smooth over the face. APPLICATION METHOD - Take the appropriate amount of serum on to the palm and using the middle and ring fingers, place it on the 4 areas : Cheeks, forehead, nose and chin. - Apply from the centre outwards on the cheeks, forehead and around the eyes. - Glide down the nose and nose wings. - Starting from the centre of the chin circle around the mouth. - Glide in a single circle along each side of the jawline from the centre of the chin to underneath the ear and back. (1) consumer test on 104 volunteers (2) clinical test on 32 volunteers / (3) consumer test on 95 volunteers (4) clinical test on 90 volunteers / (5) consumer test on 115 volunteers, after 8 weeks *Number of awards from 2014 - end of 2021 worldwide **Jan-Dec 2021 sales