''Shiseido's best-selling anti-ageing serum is even stronger than ever; featuring natural botanicals and powerhouse tech, the award-winning serum utilises 25 years of research to ensure healthy, younger-looking skin.'' - Darcey, Escentual Beauty Team.   Why you'll love the Shiseido Ultimune Concentrate: Shiseido's No. 1 anti-ageing serum. 90% of beauty lovers found their complexion was renewed. Boosts skin circulation and the function of immunity cells for strong skin defence. Protects against the effects of stress and pollution. Winner of 200 beauty awards worldwide.   What You Need To Know: Shiseido have harnessed 25 years of research to create an innovative serum that's both highly effective and appealing to the senses. The formula contains Shiseido's patented ImuGenerationRED anti-ageing technology, which works to boost the skin's immunity and circulation for a plumper, stronger complexion. Plus, the natural blend of botanical ingredients offers a stronger defense against external aggressors that may cause ageing and irritation. Enriched with rosella, heart leaf, reishi mushroom and iris, the hydrating elixir improves the function and number of immune cells for a smoother and more resilient complexion. But don't just take our word for it: 90% of beauty lovers said their skin felt and looked renewed after 8 weeks.   Why it's Escentual: Adored by skincare fans worldwide, Shiseido sells one Ultimune Power Infusing Concentrate every seven seconds - and we can see why! Not only does it leave skin feeling smooth and nourished, but it also renews your skin's radiance, improves firmness and diminishes wrinkles. But just because the formula works incredibly hard, that doesn't mean Shiseido sacrifice on comfort; the thick dewy texture melts into the skin to form a protective veil across your complexion, resulting in a satin-smooth feeling that lasts all day. Plus, the green floral fragrance is both practical and ultra-sensory, helping to comfort and relax the senses as the inclusion of the ImuCalm compound prevents the damage of emotional stress on the skin.   The Best Way To Use It: Apply the Shiseido anti-ageing serum mornings and evenings after cleansing. Dispense two pumps of the serum into the palm of your hands and smooth over your face. Top tip: tap the serum onto your cheeks, forehead, nose and chin using your middle and ring fingers before smoothing from the centre outwards.   The Sustainable Side: Shiseido wants to achieve 100% sustainable packaging by 2025 - and the Ultimune Power serum is no exception with its recyclable bottle. If you're looking to be more eco-friendly, try the new 75ml refill.   Awards: Winner of 200 awards worldwide.