START NOW, STAY VIBRANT High-performance anti-ageing cream.Target the 5 major signs of ageing and stay hydrated for 48 hours.**Instrumental test on 24 volunteersShiseido Research discovered that men's skin shows signs of ageing 10 years earlier than women's.To improve your skin's performance, Shiseido has developed the next level anti-ageing and hydration cream.Anti-ageing cream for energised and revitalised skin. Advanced anti-ageing skincare solution that slots effortlessly into your daily routine: 48-hour hydration* to energise your skin throughout the day and help your skin combat the 5 major signs of ageing: wrinkles, sagging, dullness, roughness, and loss of firmness.Double up your strategy against signs of male ageingDefend your skin and regenerate youthful skin functions by combining SHISEIDO Men Ultimune and Total Revitalizer Cream.94% felt skin looked even younger when ULTIMUNE was used with Total Revitalizer Cream wih Rice Bran Technology. **Consumer test on 117 volunteersNON-COMEDOGENIC, DERMATOLOGIST-TESTED What does it do? • Moisturising effect• Anti-ageing• Anti-wrinkles• Anti-roughness Who is it for? • Men 30+ who have concerns with ageing• Men concerned with wrinkles, sagging and dryness• Men who want a more youthful and healthy appearance What will I see? Visibly improves roughness in 4 weeks*Wrinkles: 65% improvement**Sagging: 71% improvement**Dullness: 100% improvement**Resilience: 90% improvement**Barrier function: 87% improvement***visual assessment test on 32 volunteers**% of respondent who shows skin improvement – instrumental test on 32 volunteersExperience visible change with SHISEIDO MEN ULTIMUNE.* 94% felt fine lines were less visible93% felt skin was less dull96% felt skin was firmer * Consumer tested with 117 men based on 2 months of regular daily use.