Ginza Eau de Parfum Murasaki, the new Shiseido fragrance, embodies a powerful and irresistible femininity with its luminous Murasaki purple colour. A purple bouquet sharpened by woods, as multi-faceted and full of contrasts as the hypnotic colour of its fragrance. THE STORY Murasaki is a shade of purple famous in Japan, symbol of nobility, power and refinement. It is a precious colour, formerly reserved for the court and Samurai. Ginza Eau de Parfum Murasaki embodies modern femininity, armed with enough strength to shine in our contemporary world. THE FRAGRANCE In the top notes, the delicacy of the violet flower meets crisp notes of Fuji apple and pomegranate. The floral heart mingles jasmine with wisteria, a Murasaki-coloured flower whose bunch of petals hang onto a solid trunk. A breath of freesia bathes the bouquet in light, balanced by the power of sandalwood which gives the trail a vibrant, velvety aspect. A purple bouquet sharpened by woods, the perfect balance between strength and femininity. THE BOTTLE Conceived by the designer Constance Guisset, this exceptional object plays on contrasts. The solid glass block forms sinuous curves. A black dagger pierces the bottle and dives into the purple fragrance to release all its power. This fragrance is certified vegan and contains namely both biosourced natural and synthetic raw material. #TheGinzaSpirit #ShiseidoFragrance HOW TO APPLY IT? Spray Ginza Eau de Parfum Murasaki on your pulse points: the nape and front of the neck, behind the ears and on the wrists.