Firm, lift and protect your mature complexion with the Vichy LiftActiv Supreme Intensive Anti-Wrinkle & Firming Care, an SPF 30 anti-ageing daily moisturiser for all skin types, including sensitive. The Vichy LiftActiv day cream offers intensive anti-ageing action and delivers clinically-proven anti-wrinkle results. The cream will smooth fine lines while firming areas of sagging. The addition of SPF 30 ensures broad-spectrum protection from the damaging and age-inducing rays of the sun and defends the skin against further UV-exposed damage. Packed with progressive release hyaluronic acid, the Vichy anti-ageing moisturiser will continuously hydrate the skin while plumping out wrinkles. The rich daily cream has a lifting effect as it firms and tones for a youthful finish with a healthy hydrated glow. The complexion is lifted and firmed thanks to the inclusion of rhamnose, which boosts collagen production and cell turnover for a rejuvenated and renewed complexion. Skin is strengthened and soothed with the addition of Vichy volcanic mineralising water, which is rich in minerals that strengthen the natural defences of the skin. Why We Love It Held in a sleek silver and white jar, the Vichy day cream is a nourishing and fast-acting delight. We love the fact they've included SPF 30 in this daily moisturiser as it makes it easier for people to remember their crucial sun protection, while the creamy whipped texture melts quickly into the skin to leave it soft, firm and plump. How To Use It Masage into cleansed, dry skin every morning. Works Well With Match this hardworking day cream with the rest of the Vichy LiftActiv skincare collection for even further anti-ageing products that work in harmony together to turn back time on ageing skin. Values Hypoallergenic.