DRAMATIC VOLUME: Experience the False Lash Effect Mascara, a formula designed to give you full, long lashes without the hassle of wearing false ones. Its brush with 50% more bristles perfectly separates the lashes, coating each one from root to tip. PATENTED FORMULA: This mascara boasts a patented Liquid Lash formula enriched with pro-vitamin B5. It's designed to provide long-lasting volume, ensuring your lashes stay volumised and defined all day long. LONG-LASTING FINISH: This mascara promises no flaking or smudging, giving you lovely lash confidence. The final effect is a glamorous look that lasts, doubling the lash size appearance for a false-lash impact. SAFE AND SUITABLE: MAX FACTOR's False Lash Effect Mascara is ophthalmologically tested and suitable for contact lens wearers. It's a cruelty-free product that respects your skin and the environment. MAX FACTOR BRAND: MAX FACTOR has a rich history in the beauty industry, known for creating the signature looks of Hollywood's Golden Age stars. Today, they continue to inspire with products designed to meet the needs of modern women.