The best-selling Lancome Advanced Genifique Youth Activating Serum is now enriched with prebiotic and probiotic fractions to strengthen the skin's barrier and improve signs of ageing. The Lancome Youth Activating concentrate is made for everyone, no matter skin type or age; the face serum acts on the skin's microbiome so that skin feels stronger and looks more youthful. The lightweight texture feels fresh and absorbs quickly, helping to combat uneven texture, fine lines, fatigue and a loss of clarity caused by environmental and emotional stressors. The perfect solution for skin that is fatigued and lacklustre, the serum ensures you're glowing from the inside out. The updated formula comes ten years after the first Genifique Serum and is the culmination of 15 years' worth of research. Inspired by microbiome science, the innovation includes seven prebiotic and probiotic-derived extracts to boost natural skin recovery. In addition to this, its boosted by a powerful blend of ingredients. These include hydrating hyaluronic acid, age-defying ceramides, strengthening bifidobacteria and restructuring yeast; your skin will feel comfortable and look more youthful with continued use. Why We Love It The search for the best skincare never stops at Escentual. That's why when we see a brand pushing the boundaries, we shout about it. Genifique was already Lancome's #1 serum, but they went away and made it even better. Lancome's expert team of dermatologists and physicists identified the link between skin microbiome and skin health, and they've put that research to work in Genifique. Now, the iconic serum works even harder to revitalise dull, lifeless and wrinkled skin. How To Use It Apply to clean dry skin. Using your fingertips, use sweeping motions to smooth the serum across your forehead, cheeks, chin and down the neck working form the centre of the face and outwards. Complete the application by applying the product down the T-zone and across the upper and lower lip, then under the jawline. Works Well With The Youth Activating Serum is just the beginning; build a routine that promises younger-looking, glowing skin with the formulas in the Genifique range. Values Dermatologically tested.