"Introducing the BRAVIA 7 QLED (XR l Mini LED) 4K HDR TV - See and hear every detail. even within the shadows. Our 4K QLED (XR l Mini LED) panel. with neo technology gives breath-taking brightness and contrast and uncovers exhilarating depth and detail that would otherwise be missed. Using the same technology from our master monitors that professional movie creators work on. our XR Backlight Master Drive(1) utilises a unique local dimming algorithm that controls the thousands of LEDs with absolute precision. so you see impressively deep blacks and stunning highlights that feel real. You’ll hear every piece of the action as intended too. as our Acoustic Multi-Audio technology turns the screen into a speaker – just like a cinema screen! Compatible with our latest soundbars. this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(2) creates phantom speakers all around you in a cinematic layout. Acoustic Center Sync(3) turns the TV into the centre speaker of your set-up. and you’ll enjoy intuitive. integrated control. The BRAVIA 7 has been thoughtfully designed to blend with any interior. featuring our One Slate. Seamless Edge design. 4-way stand. and new backlit Eco Remote(4). Access over 10.000 apps and games on this Google TV(5) – you can even go hands-free with Voice Search(6)! Apple AirPlay 2(7) and Chromecast built-in(8) allow you to watch content from your smartphone on the big screen. Made with the environment (and your energy bills) in mind. our new Eco Dashboard 2 puts all your energy settings in one place. and our XR Backlight Master Drive naturally helps lower your power consumption by only sending light to parts of the screen that need it. when needed. Overall. you could save you up to £395 on your energy bills with this television(9). The packaging is smaller and lighter to reduce C02 emissions(10). Gamers will enjoy smooth. responsive gameplay. with 4K/120fps. VRR. and ALLM in HDMI 2.1(11). our quick-access Game Menu 2. Perfect for PS5® features(12). and PS Remote Play(13). And finally. you can redeem 10 movies worth £139.90 in the SONY PICTURES CORE app(14). with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos®(15) titles. there's no better way to see how incredible movies are on the BRAVIA 7!" "(1) The backlight control of Master Monitor BVM-HX3110. used for final image quality checks at Studios. and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology.(2) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature. Optional rear speakers may not be available in all countries and regions.(3) This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries.  (4) Made with 80% recycled plastic.(5) User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ). Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features. including voice to activate linked apps. and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services. content. operating system and software of this product may be subject to separate or third-party terms and conditions and changed. interrupted or discontinued at any time and may require fees. registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.(6) Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information; https://www.sony.net/tv-hf-ww/.Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.(7) Apple. AirPlay. iPhone. iPad. Mac and Home are trademarks of Apple Inc.. registered in the U.S. and other countries and regions. To use Apple AirPlay and Home with this TV. the latest version of iOS. iPadOS. or macOS is recommended.(8) Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on appCasting optimised for selected services only(9)  K-85XR70 vs compared to EPREL registration number 1865238. Daily 4 hour usage and based on 10 years usage. Daily TV watching 2/3 SDR + 1/3 HDR content. (https://ec.europa.eu/commission/presscorner/detail/en/MEMO