Olay Anti-Wrinkle's targeted solution minimizes the appearance of wrinkles, so you can laugh in the face of wrinkles. With results within just 14 days, Anti-Wrinkle Firm and Lift night cream uses Olay's Skin Renewal Complex, a sophisticated multi-vitamin blend of anti-ageing hero ingredients Niacinamide and Pro-Vitamin B5 to firm and lift in a number of ways: providing skin not only with hydration benefits but improvements to skin suppleness and elasticity and increased cell turn over to improve skin's texture, strengthen skin's moisture barrier and mitigate damage to skin.Raise your skin energy with Olay line up.1. Cleanser: Designed to quickly and gently remove dirt and make-up leaving skin purified and prepared for the rest of your routine.2.Serum: Designed to be ultra-lightweight so it can be layered on the skin before your traditional moisturiser. Quickly absorbs and delivers anti-ageing ingredients deep into the skin's surface.3.Moisturiser: Designed for long-lasting hydration and offered in 2 types - Day and Night. 4.Eye: Designed to be lightweight and used after moisturisers to hydrate the delicate eye area and address key eye concerns.5.Daily Treatments: Specially designed with advanced ingredients to treat specific skin concerns. Add these to further customise your skincare regimen.Firmer looking skin in 28 days, Features a Skin Renewal Complex formula which activates surface cell renewal to reveal younger looking skin, Gently reduce the appearance of wrinkles in 14 days, Skin feels firmer in 4 weeks, Provides soothing hydration for healthy radiant glowing skin in 7 days, Dermatologically tested, non greasy formula, This anti-ageing moisturiser is ideal for women aged 40+Olay, anti-wrinkle, firm and lift, moisturisert, anti ageing face cream, night cream, fine lines, wrinkles, moisturizer, anti aging