Brylcreem is a British brand of hair styling products and has been styling men since 1928. With quality that has stood the test of time, our Original Men's Grooming Strong Gel delivers 24 hour hold. Our Strong Hold Gel provides classic, strong and durable styles, leaving you without a flake in sight. Squeeze a small amount of gel onto your palms, rub between your hands and apply to damp or towel dried hair and use your fingers to style. To get the most out of your product apply our Strong Hold Gel to damp hair as it will spread more evenly, giving you better structure. For the iconic swept back look, use a comb to keep hair looking smart, and polished. Brylcreem was an instant hit with British soldiers during WWII. It quickly became standard issue for military pilots, who had a reputation for being cutting edge and sophisticated, to keep their hair perfectly in place. Through the decades the look has stuck. From slick 50's ad execs to today's red carpet. 89 years later, the look continues to be an icon of men's style, giving groomed, sharp styles that don't take forever to achieve. We would love to hear your thoughts! If you enjoyed using this product, please share a review.Work the product between your palms and apply to hair, style as desired, Brilliantly classic hair gel, styling men since 1928, Achieve 24 hour hold, Original barber shop product, Brylcreem Strong Hold Gel delivers classic, strong and durable styles, without a flake in sight, Keep hair looking smart and polishedSince 1928.Strong gel gives you strength and durability with a dependable, flake free hold that lasts up to 24 hours.