1pk L'Oreal Paris Preference Permanent Hair Colour, 9.1 Light Ash BlondePreference by L'Oréal Paris is an expert on fade-defying hair colour. The permanent hair dye provides a rich and long-lasting hair colour with optimal grey hair coverage.LUMINOUS COOL BLONDES FULL OF REFLECTS: The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour.OPTIMAL GREY COVERAGE: This hair dye gives you optimal grey coverage. If you hesitate between two shades, choose the lightest between the two.PERMANENT HAIR COLOUR: Discover the unique cool blondes of Préférence with light-reflecting dyes, for luminous and sophisticated colour. Intense natural colour with permanent results. Always follow the instruction leaflet and read the safety information.ULTRA COOL SHADES: Shades created with the perfect mix of cool dyes: with ashy and pearlescent reflects.Direction for Use:STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.Please follow the instruction leaflet and read the safety information.STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.Box Contains: 1x L'Oreal Paris Preference Permanent Hair Colour, 9.1 Light Ash Blonde