WHY IT'S WOW One rich lathering, sulphate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Our colour protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss How to use: 1. Apply a coin-sized amount to wet hair and massage into lather. 2. Rinse. 3. Repeat for best results. 4. Follow with Color Security Conditioner (sold separately) and style as usual. Best for hair types: For all hair types. Helps promote optimal hair and scalp condition and healthy hair growth. Perfect for extensions. Notes from the Color Wow: Our Color Security Shampoo is a total departure from typical shampoos today because it guarantees a 100% clean, completely residue-free wash. Unlike traditional “thickening”, “anti-frizz” or “conditioning” shampoos that leave unwanted ingredients on your hair and scalp, our shampoo ensures nothing lingers after rinsing. So you always end up with the cleanest, freshest, healthiest hair and scalp possible. Our formula is also sulphate-free and made with a unique blend of 8 non-stripping cleansers that keep the cuticle smooth and closed, preventing colour fade even after 20 washes. This includes a super gentle Japanese amino acid (often found in facial cleansers) that helps produce a rich, creamy lather. Ingredients: Aqua/Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, Propylene Glycol, Polyquaternium-22, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Disodium EDTA, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Potassium Benzoate, Butylene Glycol, Tocopheryl Acetate, Potassium Sorbate, BHA, Citronellol, Linalool, Hexyl Cinnamal. FORMULA #100-5 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.