A particularly vibrant gin from Fallen Angel, presented in quite a startling (though thoroughly excellent) ceramic head-shaped bottle. The gin itself features a selection of classic gin botanicals alongside a hearty helping of blood orange, imparting big citrus notes throughout. Serve very cold, or combine with a good tonic. After countless uninspiring sales presentations about the latest spirits products, curiosity drove us to question what it was that made a successful drinks brand and if we could write the elusive formula, creating a spirit’s brand that would make people go ‘WOW’. How do you make the jump from the definition below to a product, a drink a consumer wants in their life? In 2010 the lightning bolt finally hit – create a brand that is defined by its bottle and not just by its liquid. Not a novelty bottle, rather one that was identified by the image that it provoked. To create a vessel to carry liquid with no compromise. A vessel that will challenge on every level of design, style and function. Why should a bottle just look like a bottle? Juicy orange and drying cinnamon, with soft juniper growing on the finish.