4K Direct Lit ViewingOur direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel. leaving you able to enjoy crisp. vivid colours and deep blacks from edge to edge.Quantum Dot Colour Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour. you will experience and enjoy colour in it's truest and most natural way.Hi-View AI Engineuses advanced AI technology to upscale your content. no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution. brightness. contrast and colour. Dolby Atmosdelivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive. natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.Dolby VisionInspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision™ . ensuring you get astonishing brightness. brighter colours. deep contrast and more vivid. life like images. AI Smooth MotionDealing with motion is one of the biggest challenges TV's have. Smooth Motion. powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.FreelyGoodbye aerial. this amazing platform allows you to easily browse and watch live TV channels. together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.Filmmaker Modeis a picture mode designed to reduce the amount of post-production processing applied to movies and TV shows. So you can enjoy content. as the filmmaker's intended.Sports ModeEnjoy a stadium-like experience from the comfort of your home with Sports Mode where every blade of grass. every note in the commentator's voice and every cheer of the crowd all come alive with astonishing clarity. Game Mode Plusautomatically fires up when a gaming connection is detected through ALLM. providing you with super smooth game play and low input lag.The Power of Smart The latest VIDAA U9 Smart platform delivers an intuitive. fully customisable and secure gateway giving access to the content you love. from Freely. Disney+. Netflix. Prime Video. YouTube. NOW TV and many more.Share the Moment Cast from your Android or IOS device to enjoy movies. music. games and photos for everyone to enjoy on your TV. Limitless entertainment at your fingertipsAlways ConnectedBuilt In WiFi brings you faster than ever connection speeds and a more stable connection. Connect Bluetooth® compatible devices to your TV for easy wire free entertainment. TUV Low Blue Light CertifiedWatch comfortably with reduced blue light and avoid painful eyestrain and fatigue. Stay comfortable so you can bed down for even longer movie nights.Go Greener We take sustainability seriously. from improved packaging recyclability. low emission transport to TV advances such as Energy Saving Modes. adaptive light sensors and solar remotes. We are always looking to reduce our environmental footprint.