Harnessing every woman's vitality, diversity, and authenticity in an ultra-contemporary blend, Gucci Bloom is the first fragrance that Artistic Director Alessandro Michele crafted for Gucci. Formulated entirely according to his creative vision and composed by Master Perfumer Alberto Morillas, this Eau de Parfum perfume for women naturally and vividly blossoms in its own unique way. As the name suggests, it opens by capturing the exhilarating scents of a stroll through an imaginary lush garden overflowing with flowers. #InBloom The fragrance opens with a top note of Quisqualis indica, commonly known as Rangoon creeper. This unique flower discovered in southern India is making its début in perfumery. It emits a slight powdery scent that's captured as the flower blooms, after which it gradually darkens in hue from white to pink and finally red. The heart notes of this Eau de Parfum are intensified by natural tuberose, harvested in India, and jasmine bud extract that leaves an unexpectedly heady, grassy floral scent on the skin. Gucci Bloom Eau de Parfum is nestled in a lacquered porcelain-like bottle in shades of vintage dusty pink. The square design is accented with a quilted paper label outlined in black that bears the perfume's name in plain lettering. Adorning the bottle's packaging is the Herbarium print, a red and white toile de Jouy motif featuring the blossoms, leaves, and branches of a cherry tree.