Explore LG QNED's new innovationsExperience superb entertainment enhanced from within Smart alpha 5 AI Processor 4K Gen7 auto-optimizes audio and brightness for full immersion in action. AI Acoustic TuningThe optimal audio fits your space. The sound system detects the layout of your room and where you're sitting to create a dome of sound around you perfectly tuned to your room's unique acoustics. Intelligence that's bright in any lightCome day or night Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals. webOS Re New ProgramThe latest webOS for 5 years. Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years. Make your TV experience yoursExperience TV that's made for you with My Profile AI Concierge and Quick Cards. Awe-inspiring scale captivates youUltimate immersion from life-size entertainment. See all your content on an ultra-big display and enjoy unparalleled clarity and scale for watching playing or exercising. Dive into incredible depth and detailAdvanced dimming technology ensures you see fine detail and remarkable true-to-life imagery by operating dimming areas across the screen. See bright and lush colours burst to lifeBe mesmerized by incredibly rich colours even more vivid than the world around you. Sleek design integrates into your interiorDesigned super slim your screen blends seamlessly into your space and sits perfectly against the wall. The outstanding soundbar worthy of the LG QNEDBrilliant sound stays brilliantly hidden with the Synergy Bracket the matching S70TY soundbar can be easily installed and perfectly matches your QNED TV. WOW InterfaceSimplicity at your fingertips. Access WOW Interface on LG TV for simple soundbar control like modes profiles and handy features. Dive into movie thrills and gaming skillsSee it just as directors dreamed it. Immerse yourself in the most authentic cut. FILMMAKER Mode delivers movies just as the director intended with precise settings. Find more wonder in every scene you watchExperience the cinema at home. HDR10 Pro delivers the intended look of any film with precise color and contrast. Dive full-speed into the actionImmersive HGiG play stays smooth at high-speed with ALLM and eARC ensures it all sounds amazing. Controls right where you need themDon't pause to use Game Optimizer and Game Dashboard. Access to all your favourite gamesThousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates..