The best in TVThe LG OLED77Z39LA represents the cutting edge of TV technology and is designed for those that simply want a TV without compromise. In addition to the outstanding OLED evo 8K picture, it packs upgraded audio, the sleekest, premium design, unrivalled gaming enhancements and the very best in Smart TV via the award-winning webOS system. If you’re looking for the best of the best, you’ll find it right here.OLED evo combines with 8K resolution for ultimate clarityWith four times the resolution of UHD 4K, 8K resolution takes picture detail and realism to the next level. Where previously there was a lack of definition, every blade of grass, true facial complexion and landscape texture snap into focus. What better way to illuminate this amazing resolution than with LG’s stunning OLED evo panel. Using enhanced heat dissipation technology, the self-illuminating pixels are brighter than ever, giving you stunning contrast for the finest picture realism.New Alpha 9 AI Processor 8K Gen6 with Alpha RealityLG’s sixth generation Alpha 9 processor now features Alpha Reality for the most optimised picture yet. Alpha Reality includes AI Super Upscaling 8K – delivering the best possible picture from sub-8K sources, maximising the screen’s potential from non-8K media. OLED Dynamic Tone Mapping Pro uses four times the zone mapping (now 20,000 zones) for enhanced HDR contrast. Object Enhancer and HDR Expression Enhancer optimise specific picture elements for enhanced sharpness.Audio upgradeFeaturing a built-in, 4.2 speaker system, the OLED77Z39LA offers a powerful, immersive sound. The uprated, 60 watt amplifier delivers punchy, room-filling sound. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 9.1.2 sound – giving a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in this LG 77” TV decodes Atmos sound tracks - giving you the potential for an even more enveloping sound.Gallery design that suits both wall mounting and standWith its super-slim profile, this Gallery design TV takes pride of place in your room, without dominating it. The built-in wall bracket mounts the TV flush to the wall, giving this TV a stunning appearance. Alternatively, the LG OLED77Z39LA is also supplied with a striking ‘Edge Blade’ stand, making it ideal for placing on your TV cabinet or other surface.Design – it’s all in the detailsAs one of LG’s exclusive, Signature models, the OLED77Z29LA features premium details. These include elegant, aluminium finishes and a premium remote control.The beauty of HDR detail – including Dolby VisionWith wide-ranging HDR compatibility, the LG OLED77Z39LA maximises media content, giving you the very best levels of detail. Compatible with Dolby Vision, HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.See the picture exactly as originally intended, with Filmmaker ModeIf you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.Enjoy ultimate gamingIt’s not just movies that this LG excels with; a suite of tech makes this LG the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Equipped with 48Gbps HDMI 2.1 sockets, it’s designed to get the very best from today’s, and future, games consoles. QMS (Quick Media Switching), ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.Smart TV made simpler, with webOS 23Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.NFC Magic Tap for content mirroring around your homeYou can access your webOS TV profile via your smartphone with the NFC Magic Tap app. Even better, NFC Magic Tap lets you mirror content from your mobile to the TV – and not just a single TV. You can mirror content from one TV in your home, to another, using the Room To Room Share function. This lets you view cable or satellite content on multiple screens, without the need for additional set-top boxes.The hub ....