Awarded by experts. 17 Years Global No.1 TV. Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.Which? Best Buy. Which? Best Buy. Elevate your viewing with Neo QLED . Top 4 Features. Quantum Matrix Technology. Mini LE. Ds create an incredibly sharp picture Neural Quantum Processor 4K. Our most intelligent 4K processor Dolby Atmos®Cinematic sound reimagined with Dolby Atmos Smart TV powered by Tizen Your favourite content in one place Quantum Matrix Technology. Mini LE. Ds create an incredibly sharp picture . Samsung’s Neo QLED range uses Quantum Mini LE. Ds – lights that are approximately the size of a grain of sand. They are precisely controlled to create deep blacks, boosted brightness levels, and intense detail and contrast in every aspect of the picture.  . Neural Quantum Processor 4K. Our most intelligent 4K processor . Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.   .  .  *Upscaling may not apply to PC connection and Game Mode. AI Upscaling Stream* your favourite content in 4K . Watch your favourite You. Tube videos and streaming services* in vivid 4K thanks to AI Upscaling**. Learning scene-by-scene, the AI-powered Neural Quantum Processor automatically upscales the resolution to 4K picture quality, regardless of the source. . . *Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI’ ** Upscaling may not apply to PC connection and Game Mode. Viewing experience may vary according to types of content and format.Dolby Atmos®Cinematic sound reimagined with Dolby Atmos . Dolby Atmos technology delivers a sound experience that you can feel all around you. It works with the T. Vs 6 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.  . Smart TV powered by Tizen*An abundance of apps and services to enjoy . With the best-selling Samsung Smart TV** you can dive into a huge collection of films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps* – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations. *Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI’ **Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. ***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.Picture Quality. Neo Quantum HDR. Exceptional detail unveiled with bright colour and bold contrast Discover the true beauty of every scene – just as the creators intended. Neo Quantum HDR brings rich blacks, bright lights and deep contrast, so every image is displayed in true-to-life quality. Powered by Quantum Dot Naturally bright and colourful picture See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered T. Vs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours. Eye. Comfort Mode. Easy on the eyes The Eye. Comfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes. Sound. Object Tracking Sound 6 dedicated speakers follow the action on-screen An immersive TV sound experience that puts you in the heart of the action. Your TV uses its 6 built-in speakers - including up-firing speakers - to make the sound follow the action on screen. Hear a car zoom along your screen, the crowd cheer all around you. Samsung Q-Symphony Samsung T. Vs and soundbars play together in perfect harmony Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves. * Check for Q-Symphony compatibility on soundbar product