Awarded by experts17 Years Global No.1 TV. Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.Naturally bright and colourful Samsung OLED . Top 4 Features. OLED. Limitless contrast meets naturally bright colour Neural Quantum Processor 4K. Our most intelligent 4K processor Anti-Reflection Screen Minimise distracting glare Motion Xcelerator Turbo Pro 4K 144Hz TV motion for gaming-monitor performance OLED. Limitless contrast meets naturally bright colour . Samsung's OLED T. Vs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dots. Pair picture-perfect blacks with naturally bright colour and you'll experience intensely cinematic viewing - whatever you watch.  . Neural Quantum Processor 4K. Our most intelligent 4K processor . Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.   .    .  *Upscaling may not apply to PC connection and Game Mode. Laser. Slim Design. An elegantly minimal TV that blends right in . With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.  . Motion Xcelerator Turbo Pro 4K 144Hz TV motion for gaming-monitor performance . Conquer every enemy, even at soaring speeds. The TV and HDMI 2.1* work with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth and immersive 4K gaming.  .  .  *Max 4K @144Hz. Supports VRR/4K@120Hz as specified in HDMI 2.1. Picture Quality. Quantum HDR OLED Powerful brightness and deep contrast See the detail on your OLED screen. This TV has powerful HDR OLED brightness levels that brings out bright highlights, impeccable blacks and incredible depth, so you can see the detail in every scene. PANTONE Validated Authentic colour display, validated by PANTONE Enjoy accurate and true-to-life colour, validated by PANTONE. Eye. Comfort Mode Easy on the eyes The Eye. Comfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes. Gaming . Gaming Hub Where gaming comes together. No console required. Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play** *Internet connection, additional gaming service subscription and compatible controller required. Content services and UI are subject to change without notice. **Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI’ Super Ultrawide Game. View and Game Bar 3.0 Ultimate gaming TV setup, game-changing experience Get the ultimate gaming TV setup. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surroundings. Plus, the advanced Game Bar* lets you quickly optimise your gameplay—whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. *Applicable to console and PC Gaming only. Auto Game Mode Knows when you’re ready to play With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world. Sound. Dolby Atmos® Sound reimagined with Dolby Atmos Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you. Object Tracking Sound LITE Sound that tracks the action on-screen Object Tracking Sound Lite chooses which of the T. Vs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you. Samsung Q-Symphony Samsung T. Vs and soundbars play together in perfect harmony Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience