Samsung QE55Q80DATXXU 55" Qled 4K, Direct Full Array, Ng4 Ai Gen2 Processor, Dolby Atmos, Motion XcDirect Full ArrayImagine you're watching the moon in the night sky. Now, the sky is darker, the moon is brighter, and the contrast between them is sharper. Direct Full Array Technology places LEDs directly behind the screen, and accurately controls them to create incredible contrast for a more natural viewing experience.NQ4 AI Gen2 ProcessorThink of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.4K AI UpscalingFrom news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.Smart TV powered by Tizen*Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps - including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** - all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.Samsung TV PlusWatch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.100% Colour Volume* with Quantum DotSee everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour - validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.Quantum HDR+You want your TV's picture quality to look as close to the real world as possible, and the wider the HDR range, the more lifelike the image. This TVs precise LED backlight technology drives high brightness levels bringing rich colours and contrast to every scene.Real Depth EnhancerReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.Dolby Atmos®Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you.Object Tracking Sound LiteObject Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.AI SoundUsing AI and 20 neural networks, the TV optimises the sound for what you're watching and where you're watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content you're watching. You'll hear every detail.Samsung Q-SymphonyEnhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers - at the same time. Get the audio experience your Samsung TV deserves.Cinematic Q-Series Soundbar3D surround sound for the ultimate cinematic experienceUltra Slim SoundbarImpossibly slim and packed with powerful soundEssential B+C-Series SoundbarHear more than just TV soundMotion Xcelerator 120Hz*Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.Gaming HubSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.FreeSync Premium Pro*AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals*. Watch your games come to life in spectacular colour and vivid detail.AI Auto Game ModeGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.Game BarThe advanced Game Bar* lets you quickly optimise your gameplay-whether that's switching aspect ratios, checking input lag, activating virtual aim point or minimap ....