UPDATED CLASSIC: The classic film is back with a new formula exclusively for I-Type cameras. It uses Polaroid's latest chemistry to provide richer colors, tones, and contrasts. I-Type film is not compatible with vintage Polaroid cameras. LIGHT IT UP: Polaroid Instant Film loves light. The more light in your shot, the better your photo will turn out. Always shoot in bright light or use the camera flash. DEVELOP: All photos appear blank at first. Photos develop within 15 minutes. Shield photos from the light and place them face down as they develop. CREATE: Every photo you create is rich textured and unique. Unpredictable, imperfect, and impossible to reproduce. STORE CHILLED: Temperature affects how the film works so keep it stored chilled in the fridge, do not freeze.