Product Description
Consumer-Driven Innovation in Food and Personal Care Products
S R Jaeger (Edited by), Hal MacFie (Edited by)
9780081014868
Paperback / softback, published 19 August 2016
704 pages
23.4 x 15.6 x 4.3 cm, 0.96 kg
\""... A must for the retail trade.... A bible regarding innovation.\"" --Food and Beverage Reporter
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods ]
Consumer-Driven Innovation in Food and Personal Care Products Jaeger MacFie
Consumer-Driven Innovation in Food and Personal Care Products
S R Jaeger (Edited by), Hal MacFie (Edited by)
9780081014868
Paperback / softback, published 19 August 2016
704 pages
23.4 x 15.6 x 4.3 cm, 0.96 kg
\""... A must for the retail trade.... A bible regarding innovation.\"" --Food and Beverage Reporter
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods ]
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