The Digital NBA : How the World's Savviest League Brings the Court to Our Couch
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league\u2019s global operations and traces the history of the NBA\u2019s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product\u2019s appeal to audiences in Brazil, China, and beyond. Secular\u2019s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media
The Digital NBA
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Details:The Digital NBA : How the World's Savviest League Brings the Court to Our Couch
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league\u2019s global operations and traces the history of the NBA\u2019s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product\u2019s appeal to audiences in Brazil, China, and beyond. Secular\u2019s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media
The Digital NBA
Free UK delivery on this item.
This brand new item is available with free UK delivery with Royal Mail tracked services.
Please note that the price adverti;
Price now:
From
£20.39
to
£22.84
Hive Books
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£20.39
Product Description
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league\u2019s global operations and traces the history of the NBA\u2019s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product\u2019s appeal to audiences in Brazil, China, and beyond. Secular\u2019s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media
The Digital NBA
Free UK delivery on this item.
This brand new item is available with free UK delivery with Royal Mail tracked services.
Please note that the price adverti;
Product Specifications
General | |
|---|---|
Brand | University of Illinois Press |
Type | Not Available |
Format | Paperback |
Language | eng |
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