Routledge Advertising And The Mind Of The Consumer What Works What Doesn't And Why 09780367717391
ÂŁ135.00
Product Description
By the time we die we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet as we move into the new century just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media including the web and new media. Using many well-known international ads as examples this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell for advertising agents marketers as well as for students of advertising and consumer behaviour. | Advertising and the Mind of the Consumer What works what doesn't and why
Routledge Advertising And The Mind Of The Consumer What Works What Doesn't And Why 09780367717391
By the time we die we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet as we move into the new century just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media including the web and new media. Using many well-known international ads as examples this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell for advertising agents marketers as well as for students of advertising and consumer behaviour. | Advertising and the Mind of the Consumer What works what doesn't and why
Related Products
ÂŁ36.99
Amazon
ÂŁ53.35
ÂŁ57.95
Amazon
ÂŁ12.05
Hive Books
ÂŁ12.05
Hive Books
ÂŁ11.38
Amazon
ÂŁ11.70
ÂŁ12.97
Amazon
ÂŁ103.00
Hive Books
Delivery, Returns & Refunds
Delivery
Sellers offer a range of delivery options, so you can choose the one thatâs most convenient for you. Many sellers offer free delivery. You can always find the postage cost and estimated delivery date in a sellerâs listing. You'll then be able to see a full list of delivery options during checkout. These can include: Express delivery, Standard delivery, Economy delivery, Click & Collect, Free local collection from seller.
Returns
Your options for returning an item vary depending on what you want to return, why you want to return it, and the seller's return policy. If the item is damaged or doesn't match the listing description, you can return it even if the seller's returns policy says they don't accept returns. If you've changed your mind and no longer want an item, you can still request a return, but the seller doesn't have to accept it. If the buyer changes their mind about a purchase and wants to return an item, they may need to pay return postage costs, depending on the seller's return policy. Sellers can provide a return postage address and additional return postage information for the buyer. Sellers pay for return postage if there's a problem with the item. For example, if the item doesn't match the listing description, is damaged or defective or is counterfeit. By law, customers in the European Union also have the right to cancel the purchase of an item within 14 days beginning from the day you receive, or a third party indicated by you (other than the carrier) receives, the last good ordered by you (if delivered separately). This applies to all products except for digital items (e.g. Digital Music) that are provided immediately to you with your acknowledgement, and other items such as video, DVD, audio, video games, Sex and Sensuality products and software products where the item has been unsealed.
Refunds
Sellers have to offer a refund for certain items only if they are faulty, such as: Personalised items and custom-made items, Perishable items, Newspapers and magazines, Unwrapped CDs DVDs and computer software. If you used your PayPal balance or bank account to fund the original payment, the refunded money will go back to your PayPal account balance. If you used a credit or debit card to fund the original payment, the refunded money will go back to your card. The seller will effect the refund within three working days but it may take up to 30 days for Paypal to process the transfer. For payments funded partially by a card and partially by your balance/bank, the money taken from your card will go back to your card and the remainder will return to your PayPal balance.