Product Description
Elsevier's Dictionary of Advertising
In English, German, French and Russian
S.G. Manoilova (Author), D.H. Konstantinova (Author)
9780444506917, Elsevier Science
Hardback, published 13 September 2002
568 pages
24.4 x 17.5 x 3.2 cm, 1.19 kg
\""In the era of globalization, the Dictionary provides a useful link to trade partners as well as competitors. It is an outstanding and reliable work.\"" --American Reference Books Annual, 2003
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.
To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text wr]
Elsevier's Dictionary of Advertising In English, German, French and Russian
Elsevier's Dictionary of Advertising
In English, German, French and Russian
S.G. Manoilova (Author), D.H. Konstantinova (Author)
9780444506917, Elsevier Science
Hardback, published 13 September 2002
568 pages
24.4 x 17.5 x 3.2 cm, 1.19 kg
\""In the era of globalization, the Dictionary provides a useful link to trade partners as well as competitors. It is an outstanding and reliable work.\"" --American Reference Books Annual, 2003
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.
To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text wr]
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