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John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube
John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube
John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube
John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube
John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube
John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube
John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube
John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube
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John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube

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The Green Marketing Manifesto by John Grant

Signed by the author on the half-title page (without dedication); John Wiley May 2008 reprint with a Foreword by Jonathon Porritt, 304pp., no dust jacket (as issued), text sound, slight bumping & rubbing to board corners & to the bottom of both boards, both boards very slightly marked.

We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry

and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much

discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. Trr

John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube

The Green Marketing Manifesto by John Grant

Signed by the author on the half-title page (without dedication); John Wiley May 2008 reprint with a Foreword by Jonathon Porritt, 304pp., no dust jacket (as issued), text sound, slight bumping & rubbing to board corners & to the bottom of both boards, both boards very slightly marked.

We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry

and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much

discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. Trr

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