Product Description
Principles and Practice of Social Marketing
An International Perspective
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
Rob Donovan (Author), Nadine Henley (Author)
9780521194501, Cambridge University Press
Hardback, published 28 October 2010
524 pages
25.2 x 19.5 x 2.8 cm, 1.27 kg
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. ]
Principles and Practice of Social Marketing An International Perspective Donovan
Principles and Practice of Social Marketing
An International Perspective
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
Rob Donovan (Author), Nadine Henley (Author)
9780521194501, Cambridge University Press
Hardback, published 28 October 2010
524 pages
25.2 x 19.5 x 2.8 cm, 1.27 kg
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. ]
Related Products
ÂŁ49.97
Amazon
ÂŁ5.97
ÂŁ26.99
Amazon
ÂŁ61.99
Amazon
ÂŁ40.97
ÂŁ45.99
Amazon
ÂŁ40.97
ÂŁ45.99
Amazon
ÂŁ74.99
Amazon
ÂŁ74.15
Hive Books
ÂŁ74.99
Amazon
ÂŁ121.69
eBay
Delivery, Returns & Refunds
Delivery
Sellers offer a range of delivery options, so you can choose the one that’s most convenient for you. Many sellers offer free delivery. You can always find the postage cost and estimated delivery date in a seller’s listing. You'll then be able to see a full list of delivery options during checkout. These can include: Express delivery, Standard delivery, Economy delivery, Click & Collect, Free local collection from seller.
Returns
Your options for returning an item vary depending on what you want to return, why you want to return it, and the seller's return policy. If the item is damaged or doesn't match the listing description, you can return it even if the seller's returns policy says they don't accept returns. If you've changed your mind and no longer want an item, you can still request a return, but the seller doesn't have to accept it. If the buyer changes their mind about a purchase and wants to return an item, they may need to pay return postage costs, depending on the seller's return policy. Sellers can provide a return postage address and additional return postage information for the buyer. Sellers pay for return postage if there's a problem with the item. For example, if the item doesn't match the listing description, is damaged or defective or is counterfeit. By law, customers in the European Union also have the right to cancel the purchase of an item within 14 days beginning from the day you receive, or a third party indicated by you (other than the carrier) receives, the last good ordered by you (if delivered separately). This applies to all products except for digital items (e.g. Digital Music) that are provided immediately to you with your acknowledgement, and other items such as video, DVD, audio, video games, Sex and Sensuality products and software products where the item has been unsealed.
Refunds
Sellers have to offer a refund for certain items only if they are faulty, such as: Personalised items and custom-made items, Perishable items, Newspapers and magazines, Unwrapped CDs DVDs and computer software. If you used your PayPal balance or bank account to fund the original payment, the refunded money will go back to your PayPal account balance. If you used a credit or debit card to fund the original payment, the refunded money will go back to your card. The seller will effect the refund within three working days but it may take up to 30 days for Paypal to process the transfer. For payments funded partially by a card and partially by your balance/bank, the money taken from your card will go back to your card and the remainder will return to your PayPal balance.