The Ultimatum of Pleasure 9780761869436 Arsen Dallakyan - Free Tracked Delivery
This book is dedicated to the research of the \u201Cpleasure phenomenon\u201D as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure\u2014having turned into a commodity and a means of manipulation\u2014defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one\u2019s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
The Ultimatum of Pleasure
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Details:The Ultimatum of Pleasure 9780761869436 Arsen Dallakyan - Free Tracked Delivery
This book is dedicated to the research of the \u201Cpleasure phenomenon\u201D as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure\u2014having turned into a commodity and a means of manipulation\u2014defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one\u2019s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
The Ultimatum of Pleasure
Free UK delivery on this item.
This brand new item is available with free UK delivery with Royal Mail tracked services.
Please note that the price advertised is as low as we can go, we do not accept offers.
This book is dedicated to;
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Product Description
This book is dedicated to the research of the \u201Cpleasure phenomenon\u201D as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure\u2014having turned into a commodity and a means of manipulation\u2014defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one\u2019s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
The Ultimatum of Pleasure
Free UK delivery on this item.
This brand new item is available with free UK delivery with Royal Mail tracked services.
Please note that the price advertised is as low as we can go, we do not accept offers.
This book is dedicated to;
Product Specifications
General | |
|---|---|
Language | English |
Type | Textbook |
Format | Hardcover |
Brand | University Press of America |
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