The Culture Code
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille\u2019s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes\u2014the Culture Code\u2014are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.
The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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The Culture Code
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille\u2019s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes\u2014the Culture Code\u2014are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.
The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Free UK delivery on this item.
This brand new item is available with free UK d;
Price now:
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Product Description
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille\u2019s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes\u2014the Culture Code\u2014are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.
The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Free UK delivery on this item.
This brand new item is available with free UK d;
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
Brand | Random House USA Inc |
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