Digital Disruption in Marketing and Communications
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers’ attributes) and brand as human being (to raise trust loyalty and engagement among customers and stakeholders) through Enel X and its partnership with Formula E in the e-mobility case and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers students and practitioners and provides an improved understanding of marketing and communications and the evolution of the strategic organisational and behavioural model. | Digital Disruption in Marketing and Communications A Strategic and Organizational Approach
Price now:
£39.99
Price History:
Details:Digital Disruption in Marketing and Communications
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers’ attributes) and brand as human being (to raise trust loyalty and engagement among customers and stakeholders) through Enel X and its partnership with Formula E in the e-mobility case and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers students and practitioners and provides an improved understanding of marketing and communications and the evolution of the strategic organisational and behavioural model. | Digital Disruption in Marketing and Communications A Strategic and Organizational Approach
Price now:
£39.99
Product Description
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers’ attributes) and brand as human being (to raise trust loyalty and engagement among customers and stakeholders) through Enel X and its partnership with Formula E in the e-mobility case and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers students and practitioners and provides an improved understanding of marketing and communications and the evolution of the strategic organisational and behavioural model. | Digital Disruption in Marketing and Communications A Strategic and Organizational Approach
Product Specifications
Related Products
£130.00
Routledge
£45.99
Amazon
£9.60
Amazon
£22.75
Hive Books
Delivery, Returns & Refunds
Delivery
Sellers offer a range of delivery options, so you can choose the one that’s most convenient for you. Many sellers offer free delivery. You can always find the postage cost and estimated delivery date in a seller’s listing. You'll then be able to see a full list of delivery options during checkout. These can include: Express delivery, Standard delivery, Economy delivery, Click & Collect, Free local collection from seller.
Returns
Your options for returning an item vary depending on what you want to return, why you want to return it, and the seller's return policy. If the item is damaged or doesn't match the listing description, you can return it even if the seller's returns policy says they don't accept returns. If you've changed your mind and no longer want an item, you can still request a return, but the seller doesn't have to accept it. If the buyer changes their mind about a purchase and wants to return an item, they may need to pay return postage costs, depending on the seller's return policy. Sellers can provide a return postage address and additional return postage information for the buyer. Sellers pay for return postage if there's a problem with the item. For example, if the item doesn't match the listing description, is damaged or defective or is counterfeit. By law, customers in the European Union also have the right to cancel the purchase of an item within 14 days beginning from the day you receive, or a third party indicated by you (other than the carrier) receives, the last good ordered by you (if delivered separately). This applies to all products except for digital items (e.g. Digital Music) that are provided immediately to you with your acknowledgement, and other items such as video, DVD, audio, video games, Sex and Sensuality products and software products where the item has been unsealed.
Refunds
Sellers have to offer a refund for certain items only if they are faulty, such as: Personalised items and custom-made items, Perishable items, Newspapers and magazines, Unwrapped CDs DVDs and computer software. If you used your PayPal balance or bank account to fund the original payment, the refunded money will go back to your PayPal account balance. If you used a credit or debit card to fund the original payment, the refunded money will go back to your card. The seller will effect the refund within three working days but it may take up to 30 days for Paypal to process the transfer. For payments funded partially by a card and partially by your balance/bank, the money taken from your card will go back to your card and the remainder will return to your PayPal balance.