How to Build Your Brand : Implementing a Proven and Effective Process
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill more valuable than analytics UX digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the how to's of branding. This book empowers readers by teaching them the author's unique time-tested Success Model and step-by-step repeatable method for successful brand building. After reading this insightful book you will learn how to: Develop big picture insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts. The author clearly shares the: Success Model that defines the world's most successful brands. Case studies that demonstrate the Model in action. Step-by-step method to implement the model. The evidence - scientific and psychological -. that supports the model and method. Essentially this book empowers readers to become skilled brand builders enabling them to succeed personally socially and professionally. For more information on this book please visit: www. howtobuildyourbrand. net | How to Build Your Brand Implementing a Proven and Effective Process
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Details:How to Build Your Brand : Implementing a Proven and Effective Process
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill more valuable than analytics UX digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the how to's of branding. This book empowers readers by teaching them the author's unique time-tested Success Model and step-by-step repeatable method for successful brand building. After reading this insightful book you will learn how to: Develop big picture insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts. The author clearly shares the: Success Model that defines the world's most successful brands. Case studies that demonstrate the Model in action. Step-by-step method to implement the model. The evidence - scientific and psychological -. that supports the model and method. Essentially this book empowers readers to become skilled brand builders enabling them to succeed personally socially and professionally. For more information on this book please visit: www. howtobuildyourbrand. net | How to Build Your Brand Implementing a Proven and Effective Process
Price now:
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Product Description
Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill more valuable than analytics UX digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the how to's of branding. This book empowers readers by teaching them the author's unique time-tested Success Model and step-by-step repeatable method for successful brand building. After reading this insightful book you will learn how to: Develop big picture insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts. The author clearly shares the: Success Model that defines the world's most successful brands. Case studies that demonstrate the Model in action. Step-by-step method to implement the model. The evidence - scientific and psychological -. that supports the model and method. Essentially this book empowers readers to become skilled brand builders enabling them to succeed personally socially and professionally. For more information on this book please visit: www. howtobuildyourbrand. net | How to Build Your Brand Implementing a Proven and Effective Process
Product Specifications
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|---|---|
Brand | Taylor & Francis Ltd |
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