Routledge Intellectual Property Branding In The Developing World A New Approach To Non-Technological Innovations 09781032241173
ÂŁ39.99
Product Description
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP branding and innovation to demonstrate that innovation in general and non-technological innovation in particular must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation branding and IP issues providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law commercial law international law management and innovation. | Intellectual Property Branding in the Developing World A New Approach to Non-Technological Innovations
Routledge Intellectual Property Branding In The Developing World A New Approach To Non-Technological Innovations 09781032241173
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP branding and innovation to demonstrate that innovation in general and non-technological innovation in particular must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation branding and IP issues providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law commercial law international law management and innovation. | Intellectual Property Branding in the Developing World A New Approach to Non-Technological Innovations
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