eMarketing Digital Marketing Strategy by Alexa K. Fox (Paperback Book)
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and \""think like a marketer\"".
The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.
eMarketing
Digital Marketing Strategy
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Details:eMarketing Digital Marketing Strategy by Alexa K. Fox (Paperback Book)
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and \""think like a marketer\"".
The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.
eMarketing
Digital Marketing Strategy
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Please note that the price adverti;
Price now:
From
ÂŁ51.74
To
ÂŁ55.06
Product Description
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and \""think like a marketer\"".
The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.
eMarketing
Digital Marketing Strategy
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Please note that the price adverti;
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
Brand | Taylor & Francis Ltd |
type | book |
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