Routledge Contemporary Marketing And Consumer Behaviour In Sustainable Tourism 09781032483511
ÂŁ135.00
Product Description
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development emphasizing the involvement of various stakeholders such as communities local residents visitors organizations and governments. With an international perspective this interdisciplinary book specifically examines the human aspects of environmental change covering topics like smart growth; heritage; place identity place image and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies this book is valuable for students researchers and academics in business management marketing communication and tourism as well as for managers and decision-makers. | Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Routledge Contemporary Marketing And Consumer Behaviour In Sustainable Tourism 09781032483511
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development emphasizing the involvement of various stakeholders such as communities local residents visitors organizations and governments. With an international perspective this interdisciplinary book specifically examines the human aspects of environmental change covering topics like smart growth; heritage; place identity place image and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies this book is valuable for students researchers and academics in business management marketing communication and tourism as well as for managers and decision-makers. | Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
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