Product Description
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development adoption and diffusion it then places them in the context of industrial networks investigating such topics as user-involvement interaction and market strategies. The book is essential reading for students of marketing technology and strategy. | Managing Innovation Within Networks
Routledge Managing Innovation Within Networks 09781138574137
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development adoption and diffusion it then places them in the context of industrial networks investigating such topics as user-involvement interaction and market strategies. The book is essential reading for students of marketing technology and strategy. | Managing Innovation Within Networks
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