Covert Cows and Chick-fil-A, Business & Economics, Paperback, Steve Robinson
The longtime chief marketing officer for ChickfilA tells the inside story of how the company turned prevailing theories of fastfood marketing upside down and built one of the most successful and beloved brands in America.
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Details:Covert Cows and Chick-fil-A, Business & Economics, Paperback, Steve Robinson
The longtime chief marketing officer for ChickfilA tells the inside story of how the company turned prevailing theories of fastfood marketing upside down and built one of the most successful and beloved brands in America.
Price now:
From
£10.77
to
£13.99
Harper Collins
7.70% (+ £1.00)
£13.99
Product Description
The longtime chief marketing officer for ChickfilA tells the inside story of how the company turned prevailing theories of fastfood marketing upside down and built one of the most successful and beloved brands in America.
Product Specifications
General | |
|---|---|
Size | 213x140mm |
Brand | Nelson Books |
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