Leading Digital Large
Become a Digital Master& 151;No Matter What Business You& 8217;re In If you think the phrase & 147;going digital& 8221; is only relevant for industries like tech media and entertainment& 151;think again. In fact mobile analytics social media sensors and cloud computing have already fundamentally changed the entire business landscape as we know it& 151;including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital authors George Westerman Didier Bonnet and Andrew McAfee highlight how large companies in traditional industries& 151;from finance to manufacturing to pharmaceuticals& 151;are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms including Asian Paints Burberry Caesars Entertainment Codelco Lloyds Banking Group Nike and Pernod Ricard the book shows what it takes to become a Digital Master. It explains successful transformation in a clear two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts you& 8217;ll learn: & 149; How to engage better with your customers & 149; How to digitally enhance operations & 149; How to create a digital vision & 149; How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new digitally powered global economy. Language: English
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Details:Leading Digital Large
Become a Digital Master& 151;No Matter What Business You& 8217;re In If you think the phrase & 147;going digital& 8221; is only relevant for industries like tech media and entertainment& 151;think again. In fact mobile analytics social media sensors and cloud computing have already fundamentally changed the entire business landscape as we know it& 151;including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital authors George Westerman Didier Bonnet and Andrew McAfee highlight how large companies in traditional industries& 151;from finance to manufacturing to pharmaceuticals& 151;are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms including Asian Paints Burberry Caesars Entertainment Codelco Lloyds Banking Group Nike and Pernod Ricard the book shows what it takes to become a Digital Master. It explains successful transformation in a clear two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts you& 8217;ll learn: & 149; How to engage better with your customers & 149; How to digitally enhance operations & 149; How to create a digital vision & 149; How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new digitally powered global economy. Language: English
Price now:
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£19.75
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£22.05
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Product Description
Become a Digital Master& 151;No Matter What Business You& 8217;re In If you think the phrase & 147;going digital& 8221; is only relevant for industries like tech media and entertainment& 151;think again. In fact mobile analytics social media sensors and cloud computing have already fundamentally changed the entire business landscape as we know it& 151;including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital authors George Westerman Didier Bonnet and Andrew McAfee highlight how large companies in traditional industries& 151;from finance to manufacturing to pharmaceuticals& 151;are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms including Asian Paints Burberry Caesars Entertainment Codelco Lloyds Banking Group Nike and Pernod Ricard the book shows what it takes to become a Digital Master. It explains successful transformation in a clear two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts you& 8217;ll learn: & 149; How to engage better with your customers & 149; How to digitally enhance operations & 149; How to create a digital vision & 149; How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new digitally powered global economy. Language: English
Product Specifications
General | |
|---|---|
Brand | Harvard Business Review Press |
Material | lead |
Size | Large |
Format | Hardcover |
Type | Textbook |
Language | English |
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