Business Acumen for Strategic Communicators : A Primer
Business acumen has emerged as a critical competency for communicators. But if you\u2019re a public relations, advertising or communication professional that didn\u2019t go to business school, how can you make sure you have the abilities and skills to evolve along with your role?
Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.
Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight
Business Acumen for Strategic Communicators
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Details:Business Acumen for Strategic Communicators : A Primer
Business acumen has emerged as a critical competency for communicators. But if you\u2019re a public relations, advertising or communication professional that didn\u2019t go to business school, how can you make sure you have the abilities and skills to evolve along with your role?
Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.
Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight
Business Acumen for Strategic Communicators
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This brand new item is available with free UK delivery with Royal Mail tracked services.
Please note;
Price now:
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Product Description
Business acumen has emerged as a critical competency for communicators. But if you\u2019re a public relations, advertising or communication professional that didn\u2019t go to business school, how can you make sure you have the abilities and skills to evolve along with your role?
Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports.
Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight
Business Acumen for Strategic Communicators
Free UK delivery on this item.
This brand new item is available with free UK delivery with Royal Mail tracked services.
Please note;
Product Specifications
General | |
|---|---|
Brand | Emerald Publishing Limited |
Language | English |
Type | Textbook |
Format | Paperback |
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